Resonance. Resilience. Relevance. Over the decades, NO BAD DAYS evolved beyond being our company's trademarked brand, it has come to mean a lot of different things, for a lot of people all over the world. When we embarked on this project three decades ago, we knew that it would be a message universally embraced. Little did we know it would resonate and continue to be relevant to this extent. We are beyond happy that it touches people's lives in the many unexpected ways that it has. Wether we see the NO BAD DAYS on someone's tee shirt, on a popular TV show, as stickers on someone's water bottle, or decals up and down the freeways, every day, this message has become ingrained in our psyche, waiting for the moment we need it most. It is our human nature to seek joy, a sense of purpose, and fulfillment. It is our shared humanity to seek and embody NO BAD DAYS. Ironically, despite challenges, or maybe because of it, we continue to strive to have NO
